From baby’s first ride home from the hospital to the first bath in your sink and the first sleepover at the grandparents—we’re there. At every stage, we encourage fun and growth while satisfying your need to protect your child. We create reliable, easy-to-use products that help you feel prepared, seen, and supported at every milestone moment as well as in the mundane everyday moments (all baby-friendly houses need plug protectors). Safety 1st is for parents who want their children’s lives to be full of happiness, love, and firsts of all kinds. When you grew your family, you grew ours, too.

Our retailers will be happy to share their knowledge and expertise with you about our full range of products and services.
For your convenience, most of our retailers sell online too – so you can browse, choose and order from the comfort of your home.