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our values pamper and protect 

When a newborn arrives, your instinct is to pamper and protect him. You’ll want to wrap him in a protective cocoon with things like a safe, comfortable stroller and lots of soft toys.

After 4 or 6 months, you realize how much your baby has changed. And you’ve changed too: you now want to support him in making his own discoveries and introduce him to the world. He’ll be discovering food besides milk, sitting up, and using a highchair. Your little explorer wants to touch, grab and taste anything new he sees. He’ll crawl, reach out and before long he’ll be walking!

We think it’s our job to help parents focus on helping their child make their own discoveries. That’s why we create simple, smart solutions for your child’s safety and your peace of mind. Our products cover every child development stage from newborns to crawlers and walkers. We’d rather have your children explore the house knowing their little fingers and heads are safe!

 our values child safety

Safety 1st experts concentrate on helping parents support their children’s discoveries by regularly introducing innovations that are thought through for them. Throughout the house or out and about, you’ll find our products are smart and convenient for parents on top of being really safe for children. And what’s more, you won’t have to compromise on style and design.

With Safety 1st, you can let children discover life safely!

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